Usher in a new heyday for a brand that has lost its luster.
Tupperware, the creator of its category, is now a generic term for any container with a lid.
Tupperware has a legacy they can leverage. It was 1 of 10 pieces featured in the MoMa exhibit The Value of Good Design. So we created a campaign that celebrates Tupperware’s iconic design.
The Design Store had a Tupperware set for purchase.
What we want to do is expand our presence in MoMa by debuting a new line of high design-inspired merchandise.
Anna Foster |
Ben Butler |
Cameron Sharer |
: Design & Art Direction
7 ELEVEN BRAND BOOK