Created an identity for the wine brand, Mystery Cellars.

Project: Logo/Brand Identity


Wine was kept hidden, almost as if it was its own mystery, back in the prohibition era, so I decided to go with an art deco approach to Mystery Cellar’s identity.

Paired with a sleek and elongated serif, a logomark built from simplistic shape, and an off-white/black palette, I wanted to bring the 1920s into the modern age for Mystery Cellars.

My Role: Design & Art Direction