Making Lance Inc. a top-shelf grocery brand.
We wanted to pay homage to the old Lance logo but put a modern spin on it by reducting the original elements and putting the focus on the name.
We focused on some of Lance's fun and vibrant colors and added icons to represent the different crackers that Lance Inc. produces.
This was to ensure all of the packaging was consistent throughout.
Eli Reece |
Yousef Al-Sarraf |
Victoria Nguyen |
Marshall Pittman |
: Branding, Package Design, Art Direction
7 ELEVEN BRAND BOOK