IT’S SUB CULTURE


Jersey Mike’s was born out of a small sandwich shop on the Jersey Shore and one man’s determination to keep its legacy alive. A Jersey Mike’s sub is no ordinary hero; it’s a taste of sub culture beyond the shore.

Project: Jersey Mike’s




OUT-OF-HOME











PRE-ROLL





POP-UP STORE


A return to the roots of Jersey Mike’s with a boardwalk attraction that provides all the flavors of sub culture.


Promoted with actual sandwich boards.







MERCHANDISE


The quintessential treat of Atlantic boardwalk towns; salt water taffy with Jersey Mike’s inspired flavors.