BRAND BOOK
(2023 Young Ones Finalist)


Giving 7 Eleven a refresh through a new brand book.

Project: 7 Eleven








PROJECT


We refreshed the brand’s look with the addition of purple, an emphasis on the iconic stripes, the use of archived film photography (through a few hours of photo archival on Flickr and 7 Eleven’s site), and a new campaign launch.


































MADE WITH

Joe Kuhns | Copywriter

My Role: Photography Curation, Design, Art Direction